How to gain Link Popularity and improve Brand Visibility

Now a day’s companies are trying to make popular their products and services. When I started working on the one of the major Health Care Product in India, it was really challenging and new for me. I did not have an idea what I do for Branding.

I started reading blogs and articles on internet. Before that I promoted clients website by given keywords and tried to get the rank on search engine first page. Reading on top articles, blogs and using my prior, I find the link popularity is one of the main parts of online branding.

Let’s discuss more about link popularity strategies and how it helps in reputation management and branding. Link building was more popular before 2 to 3 years but now if you take the name link building in project discussion with clients then may be possible clients move on other option. Now you can understand the impact of penguin, panda in internet marketing business. So what is good Link Popularity and linking strategies. Let’s discuss step by step.

1. Business Listing

Create business listing in local and international sites and always use your Business Tag line.

2.Profile Creation

Post profile with unique content and Try to make hyper link with url. Try to update your profile by adding content, posting blogs or submitting relevant comment.

3.Yahoo Questions Answer + Quora + Ask

Ask and post answer, if necessary use your business name with you business related questions answer.

4.Forum Submission

Join 4 to 5 relevant forum and use signature with your company name or brand name. Try to ask minimum 3 question and 30 Answers in a month.

5.Blog, Article and PR

Post 5 blogs, 3 articles and 3 PR in a month. I don’t think to remind you that every content should be unique and high quality. Don’t use keywords specific hyperlink, either use long tail keywords or keywords with brand name to make a link.

6.Blog comment

Try to post 10 to 15 blog comments in a month but never try to create hyper links or use keywords in name to make it hyperlinks. Use you brand name in name and in url try to use social media profile urls like G+, Linkedin, Twitter, Facebook, Pinterest

7.Reviews Posting

Always ask your customer to post reviews about your product and services and use your brand name and keywords in reviews content.

8.Guest Posting

Find the Guest blogging sites that have PR 3 or more and DA more then 60 or more. I know this is not easy but there is no other choice for you. You can try few such queries that give you the list of guest blogging sites like most of the guest blogging sites use the words “Write for us”, “Contributor” “Post Here”, “Guest Post” like that.

9.Social Media

Create account in popular social sites and update in on regular basis. Try to focus on G+, post quality content and increase user engagement, may be possible you start coming in google knowledge graph

10.Wikipedia

List your brand name in Wikipedia by adding content but remember that the content should not be self promotion.

11.Classified

Post unique and quality content classified. Use your brand name and keywords in classified title section. First try to find out top classified sites and schedule posting of unique title classified in every month. In next post of my blog how to generate online leads, I will explain how classified help to generate the leads.

12.PDF and Slide share

Create account in top pdf and slide sharing sites and add 2 to 3 content every month. Like others quality work, share and post comments also.

13.Video

I don’t think to explain the importance of video. You know very well how much time you spend time on youtube and other video sites. Create account with Brand name and try to help other by posting video about normal customer/clients questions. You can also post the company office and festival celebration videos on video sites.

14.Infographics Submission

Infographics is a part of visual content marketing. I know it’s not easy to create 8 to 10 infographics every time. But you can create 2 to 3 every month and also like, share, comment on other infographics.

I know the above link popularity strategies step are seem a bit overwhelming and takes time but it become easy when you start following one by one. When you complete 1 month after following the link popularity strategies just go to google and search your brand name, you see the result.

So what you think about the step I have explained above. Let me know if any point is not clear and if you have any more suggestion about link popularity and branding.