Website Traffic Plan For B2B Portals

	Website Traffic Plan
S.No	Brand Campaign
1	Google Adword
2	Email Marketing (Newsletter)
3	TV, FM Radio Advertising
4	Banner Ads
5	Print Media(News Paper, Yellow Pages, Magazine)
6	Trade Shows Participation
7	Running Online Contests
8	Free Website Template(All Registered User)
9	Join Reputable Business Associations
10	Add Free Service for Clients
11	Subscription/Trade Alert Services
12	User Guide/Helpdesk
	Social Media Activity
1	Facebook Pages, Ads
2	Twitter
3	Linkedin
4	Pinterest
5	Stumbleupon
6	Digg
7	Reddit
8	Myspace
9	You Tube
10	Ask for Suggestions
	Content Marketing
1	Article(Quality Content)
2	Blogging(Quality Content), Trademart Blog and other Blogs
3	Press Section(Free and Paid)
4	Wikipedia
5	Guest Blogging
6	Hubpages and Squidoo
7	Interviews
8	Reviews Posting
9	Discussions and Forums
10	Questions+Answering
	Website Quality Control
1	Meta Tag
2	Not Found Error
3	Link Validation
4	www Issues
5	URL Structure/Optimization
6	Duplicate Pages
7	Image Optimization
8	Content Optimization
9	Sitemap(XML/HTML)
10	Robots File
11	W3C Validation
12	Internal Linking
13	Web Page Layout as per Google Norms
14	Sever Log File Analysis
15	Multiple Browsers Checking
16	Response Time Analysis
17	Webmaster Error Checking
18	Breadcrumb Navigation
	Off Page Activity
1	Directory Submission
2	Classified Posting
3	Social Bookmarking
4	Search Engine Submission
5	Local Listing
6	Link Building/Exchanges
7	Blog RSS Feed Submission
8	Blog Comment Posting
9	Success Story
10	PPT Submission(Trademart+Client)
11	Paid Listing
12	Video Submission(Trademart+Client)
13	Doc/PDF Uploading(Trademart+Client)
14	Industry News

Google Penguin Update, Recovery and Google Panda

Google Penguin Update 2012

Penguin Update (Promote high quality sites while penalizing spammy sites)
The Google update that Matt Cutts first called the “Over Optimization Filter” and then called “Webspam Algorithm” was actually called the “Penguin Update” internally at Google.

Ranking Increase = SquiDoo, Hubpages, BlogSpot, forums, sub domains
Ranking Decrease = Exact match domains, websites with lots of backlink from spun content sources

More specifically this algorithm update will target:
1. Link schemes designed to increase rankings of certain pages or websites
2. Keyword stuffing (High Keyword density, repeating Keywords) used to increase the rankings of a certain page
3. Duplicate content used with the purpose of increasing the size of a website and thus its rankings 
4. Redirects and cloaks used to show one things for users and another for search engines
5. Serving duplicate content from sub-domain 
6. Sending automated queries to Google. 
7. Websites with virus or spam warning (Trojans, website distributing malware)
8. Affiliate Websites with thin content and no value
9. Hidden links and Hidden texts (Black hat SEO practice)
10. SEO over optimization
11. Black hat SEO techniques
12. Paid text links using exact match anchor text
13. Comment spam
14. Guest posts on questionable sites
15. Low-quality article marketing & blog spam 
16. Links from dangerous sites
17. Sponsored Word Press themes, or poor quality reciprocal linking, Paid links or participated in linking forum discussion, blog commenting etc

How to check if your website has been affected by Google Penguin Update?
1. Check your Page Ranking
2. Check your Indexed Pages
3. Check your top landing pages
4. Check your Search Ranking for your Top keywords
5. Monitor your organic traffic
Major difference between Panda and Penguin Updates
1. Panda is a site-wide Penality. If enough pages are tagged as poor, the entire site is just subject to Panda, though some good pages will continue to rank. (To lose the penality, remove or improve poor quality content.)
2. Penguin promotes high quality sites while penalizing spammy sites.

Recovery Tips & Advice
1. Keyword Stuffing
2. Link Schemes –(The links you build should be quality ones, and they should be relevant to your site
3. Duplicate Content (Don’t Post Good Content. Post GREAT content)
4. Avoid hidden text or hidden links.
5. Don’t use cloaking or sneaky redirects.
6. Don’t load pages with irrelevant keywords.
7. Clean up on-page spam 
8. Clean up bad links
9. Don’t create multiple pages, sub domains, or domains with substantially duplicate content.
10. Don’t create pages with malicious behavior, such as phishing or installing viruses, Trojans, or other badware.
11. Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with little or no original content.
12. If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.

Keywords Ranking in Google Analytic(GA) Account

Happy Diwali to All of You. May this Diwali brings you the Health and Wealth both.

Last night i have found some good post on SEOMOZ, so i am going to share with you. How to track the keywords position on the GA Account. Most of the time, Keywords Ranking a big question for all the SEO's. In every month and week, we have send the Keywords ranking to clients, So it is a big task, we need to perform on the week and month.

So now i have find a good way to track the Keywords Ranking in the Google Analytic Account. If you are looking for the Keywords Ranking, Go through the below links and read carefully and perform it. you will get the keyword Ranking in the Google Analytic Account definitly.

Please go through the link:-
http://www.seomoz.org/blog/gettings-rankings-into-ga-using-custom-variables

One More way you can get the  Keyword Ranking in the GA Account
http://www.chrisabernethy.com/tracking-keyword-ranking-position-with-google-analytics/

But if we need to track the keywords position in yahoo and Bing. So what we need to do. Is any tool available that provide the Google, Yahoo, Bing keywords Position.

Comments are always welcome!!

SEO Checklist for New Ecommerce Website

Have you going to lunch the New Ecommerce Business Website.  What the thing you should know for your new website(SEO Checklist). How to optimize you new website, What is the basic SEO Checklist?  These are the question that arrives in your mind for your website. So we are going to add some basic step that have to follow for your new business website in my SEO Guide blog.
                   
We need to follow the basic SEO Guide for your New Website. 

1.       First we choose the keyword for the Business that are not very much competitive but Searchable.

2.       We need to add supportive Content as per keywords.

3.       Add Meta tag Title should be 70 Character and Description should be 150 Character.

4.        Website Design should be Search Engine Friendly and add Breadcrumb Navigation.

5.       Divide the Product in the Category and Subcategory but the categorization should be up to 3 levels.

6.       Link main product from the home page.

7.       Verify Google webmaster, add Google analytic and submit sitemap.

8.       Check Google Webmaster Crawl Error and HTML Error on the regular basis.

9.       Try to read out the visitors mind from the Google Analytic Report, Generate Custom Report.

10.   After 20 to 30 days analyze your keyword one more time, remove low grade keyword.

11.   Now start making backlinks, directory, social bookmarking, classified, article, press release, profile creation likes crunchbase website.

12.   Create Social Media Account likes facebook, twitter, linkedin, myspace etc.

We have found these basic SEO Checklist that need to follow for the newly lunch website. We have tried to include the entire general step in my SEO Guide blog, but readers’ suggestion and example always welcome. We hope you will find useful for the new website promotion.

Zindgi Na Milege Dobar Movie Party - IndiaMart

After a long waiting, we finalized the movie name from the list of movie like Budha Hoga Tera Baap, Murder2, Harry Potter, Chiller Party, Zindgi Na Milege Dobar, and Transformer.

Before two week, we were not able to decide the movie name and also Boss was not agreeing for a movie in working days.

So finally the days came true, when IndiaMart finalized the Award Ceremony for the Best Employee.

We decided to see the Movie in a same day and after that joined the Award Ceremony in TGIP Worlds of Wonder.

23 July, We reached the Waves Noida at 10.50 am, Boss and seniors were waiting the Department Employee for movie, It was good movie, three friends movie, all are facing problem, but no one share it and at Spain trip. They resolved their issue and finally came closure.

After the movie we decided to come home due to some ultra urgent work but after 200 walked away towards home, we received a call, that Go to World Wonder because someone has joined the party and we have to go back because of “SOMEONE”.

After reaching the Worlds of Wonder, we started to look “SOMEONE” and finally met her. It was very hard for me to managed it because colleagues and Boss always with me. Spending half an hour we moved to home. 

Google Update in 2011 – Google Panda and Goolge +1

 In my SEO Guide blog i am going to share the Goolge Update upto mid 2011.

Google is going to make a history in 2011. Now at the Mid of 2011 google has update 3 to 4 times by new algorithm and PR. In the End of 2010 google has planned to take an action on duplicate content website and blog. In Starting in 2011 google has first lunched the Content Farmer. Its main purpose to indentify website those are using the duplicate content and spam that website.

But google not became successful. After that google lunched the google panda, in the first phase it only applied on the US and UK country, after successful completion in US and UK, Google lunched this on the globally. Google used new algorithms to indentify duplicate content and give the Name Google Panda. 

Now many website that are running good are going in loss. Most of the Websites are losing the traffic and keywords ranking also.

Google main target is to provide the fresh and valuable content to customer. So many websites were using the SEO tactic and duplicate content. Now google spam that website and provide the real search experience to the people.

One more google launched in May end globally is Goolge +1. Goolge most of the search are influenced by Social Networking Sites and facebook are main competitors of the facebook.

After failure of Orkut and Google Buzz, Now google lunched the Goolge +1. It is not anything special.  IF you have goggle account just login with your account and start sharing you blog and content with google. You can only see the Goolge +1 when you are login in google account and searching something in Google

My First Corporate Party - IndiaMart Rain Dance Party

I had attained my first corporate industry party (IndiaMart Rain Dance Party) on 23 April. That was amazing. Actually from the morning I was not interested to join the Party but in the evening I changed the mood. I reached the Virenda Garden at approx. 8.30.

I have reached the party with my Manager and some colleague.  Party started with some quiz contest. It was great movement for me because I found someone for whom I decided to join the party.

I had listen so many names in the company. It was first time to see him from close.  Dinesh Agarwal, Vikash Agarwal, Brijesh Agarwal,  Shasi Narayan, Vikas Goyel and many more are there.

Now the Party started …..Rain Dance…Many of them waiting for it from so many days…….

So for me ….do not know dance….like seeing people dance….But when my Senior Manager requested to me, it was best for me to go and join the dance….When I  came out…I was completely wet.

 I saw so many people were drinking and many of them dancing. Party is a best place to learn about people and his views.

 When many of my colleagues were busy in the dance and drinks. I found the chance to ….looking pretty....Don't Go there...

So come to point…I think such type of party is good. It helps to know more about people, way of thinking, personal opinion.

As for me it was like an achievement for me. It helps to know more about people.

I am going to share some cool pic… IndiaMart Rain Dance Party – 23 April 2011.