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Sunday, July 29, 2012

Website Traffic Plan For B2B Portals




Website Traffic Plan
S.No Brand Campaign
1 Google Adword
2 Email Marketing (Newsletter)
3 TV, FM Radio Advertising
4 Banner Ads
5 Print Media(News Paper, Yellow Pages, Magazine)
6 Trade Shows Participation
7 Running Online Contests
8 Free Website Template(All Registered User)
9 Join Reputable Business Associations
10 Add Free Service for Clients
11 Subscription/Trade Alert Services
12 User Guide/Helpdesk



Social Media Activity
1 Facebook Pages, Ads
2 Twitter
3 Linkedin
4 Pinterest
5 Stumbleupon
6 Digg
7 Reddit
8 Myspace
9 You Tube
10 Ask for Suggestions



Content Marketing
1 Article(Quality Content)
2 Blogging(Quality Content), Trademart Blog and other Blogs
3 Press Section(Free and Paid)
4 Wikipedia
5 Guest Blogging
6 Hubpages and Squidoo
7 Interviews
8 Reviews Posting
9 Discussions and Forums
10 Questions+Answering



Website Quality Control
1 Meta Tag
2 Not Found Error
3 Link Validation
4 www Issues
5 URL Structure/Optimization
6 Duplicate Pages
7 Image Optimization
8 Content Optimization
9 Sitemap(XML/HTML)
10 Robots File
11 W3C Validation
12 Internal Linking
13 Web Page Layout as per Google Norms
14 Sever Log File Analysis
15 Multiple Browsers Checking
16 Response Time Analysis
17 Webmaster Error Checking
18 Breadcrumb Navigation



Off Page Activity
1 Directory Submission
2 Classified Posting
3 Social Bookmarking
4 Search Engine Submission
5 Local Listing
6 Link Building/Exchanges
7 Blog RSS Feed Submission
8 Blog Comment Posting
9 Success Story
10 PPT Submission(Trademart+Client)
11 Paid Listing
12 Video Submission(Trademart+Client)
13 Doc/PDF Uploading(Trademart+Client)
14 Industry News

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